What is CRM?

Customer Relationship Marketing(CRM) is a business process in which client Relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance. CRM incorporates commercial and client-specific strategies via employee training, marketing planning, relationship building and advertising.

SAP CRM include several modules that supports key Functional areas including:

• SAP CRM Marketing

• SAP CRM Sales

• SAP CRM Service

SAP CRM Marketing: CRM Marketing as a business function is increasingly required to prove that its inherent expenditures could be associated with objectively verifiable, measurable results. The Objective of CRM Marketing is to provide IT applications supporting the line of business(LOB).

SAP CRM Sales: The main goal of CRM Sales is to prepare a sales force to be efficient with time and effective in action, provide the knowledge needed to turn insight into action, and maintain focus on productive activity to acquire, grow and retain profitable relationships.

SAP CRM Service: Service agents receives the customer call, and the customer can automatically identified using the phone number or some unique identification number. And Service agent can also use the search function to identify the customer in the system.